Newhouse Students Travel To Cannes, France To Study International Social Media

1cannesfest-globe-credit-MichaelGwyther-Jones-flickrCCEight students from Syracuse University’s S.I. Newhouse School of Public Communications will be attending the prestigious Cannes Lions International Festival of Creativity in Cannes, France as part of the International Digital & Social Media Platforms Study Abroad Program.  This innovative course takes a comprehensive look at international digital and social media platforms and best practices. This is the second time this course has been offered and this is the second group from Syracuse University to attend Cannes Lions.

This program is under the direction of Dr. William J. Ward, professor of practice of social media in the Newhouse School. Prior to departure, students are introduced to different international social media platforms and multi-faceted influences such as cultural, political, legal, and economic factors. Students also receive Hootsuite Social Media Certification, an industry-leading standard, as part of the course. At the Festival they will continue to learn first hand with industry pros about digital and social media best practice from around the world.

The course is based at the Cannes Lions International Festival of Creativity in Cannes, France, where students will learn along side over 12,000 delegates from 90 countries and attend workshops, exhibitions, screenings, master classes and high-profile seminars by industry thought leaders and innovators during the week-long conference. Students will leave on June 13 and return on June 24.

“Cannes Lions is the only place where you can gain international digital and social media inspiration and education from so many different countries at one gathering.” says Ward. “This learning experience will give participants a competitive advantage in the global marketplace,” according to Ward

The students will be blogging and live tweeting daily about their experience from Cannes Lions. Follow them on Twitter via #NewhouseIDSM.

Participants include 2 undergraduate and 6 graduate students. Participating students include Adelyn Biedenbach, Lindsey Briggs, Nomi Foster, Ben Glidden, Imon I. Porsche Nichols, Lisa Prywes and Sarah Roche.

Ward has brought over 200 students on study abroad programs and teaches students and pros how to use social media to engage, collaborate, and communicate professionally.  He enjoys helping connect students and pros to learn about all forms of communication and creativity.

William J. Ward—a.k.a. “DR4WARD”—is ranked one of the Top Marketing Professors on Twitter by Social Media Marketing Magazine and is featured on BesOnlineUniversities.com‘s list of Top 100 Web-Savvy Professors of 2012. DR4WARD is an authority on digital and social media, quoted in The New York Times, Wall Street Journal, USA TODAY, Inc., Forbes, Fortune, CNN, Bloomberg Businessweek, FastCompany, NPR and The Huffington Post, and called upon to speak at TEDx and SXSW Interactive Conferences. DR4WARD is also a Google Glass Explorer.  DR4WARD earned his Ph.D. in Media and Information Studies at Michigan State University. He has brought over 200 students on study abroad and enjoys connecting students and pros to learn about all forms of communication and creativity.

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